The foundation of successful product development is research. Brian has a thirst for knowledge and embraces change. He immerses himself in industry research, voice of customer, needs analysis, and observation in order to reveal gaps and opportunities for innovation.
Every business needs a sound marketing plan in order to survive. Starting from an understanding of target markets, Brian develops an effective product roadmap, but also maintains the nimbleness and flexibility to react to sudden changes or market opportunities.
The best plans only work when they are paired with proper and timely execution. Brian understands the importance of an effective Stage Gate process, communication with all stakeholders, and a willingness to travel the world to get the right products to market on time and on budget.